After posting their best record in three years, the St. Louis Blues are supplementing their on-ice changes with aesthetic ...

"RARE is based in a little town outside Hattiesburg, Miss.," Chapman said. "They were not versed at all in hockey, but what ...

The Blues unveiled a new primary logo and uniform on Tuesday morning as part of a rebrand that will harken back to the club’s ...

Meanwhile, the team will maintain sets of alternate uniforms. The royal blue jersey worn at home during the past two-plus ...

The Blue Note is dead. Long live the Blue Note. The St. Louis Blues unveiled an updated brand identity on Tuesday, embracing ...

A look inside the process of designing the team's new uniforms, which feature the first changes to the Blue Note logo in 27 years.