Turn your LinkedIn connections into coaching clients with a 3-day sprint. Stop random posting and generic messaging and start ...

Over the years, I’ve learned that the ideal customer profile doesn’t only mean demographics or a job title. It’s a bit more ...

Explore how real-world brands are using AI to understand their audiences, anticipate churn and personalize at scale.

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 4 hours 29 min ago By Garett Sloane - 5 hours 35 min ago By Lindsay Rittenhouse - 9 hours 42 min ago By Ad Age Studio 30 ...

As a memorable marketing campaign once put it, life comes at you fast. That's true in our personal lives and in B2B marketing: Product demand and ideal customer profiles can change more quickly than ...