Unlock the power of target audience profiles. Learn how understanding your audience can enhance your credit union's strategy.

You don’t need to reinvent the wheel every time you need research participants. One of the richest sources of interviewees is your own CRM. It holds customers, warm leads and even lapsed prospects who ...

2.4%) and a 2.2X greater YOY increase in cross-sell and upsell revenue. When your firm can provide a unified customer profile and leverage it by frontline employees doing your customer support or ...

Firing a customer. It sounds counterintuitive, especially for startups hungry for revenue and growth. But the truth is, ...

Advocacy inherently delivers authenticity, which increases trust. Loyalty is great but advocacy is ideal. Customer loyalty can be fleeting and passive. Get aggressive and focus on a strong ...

What motivates them and why? The more you understand your customer, their needs, wants, challenges, and values, the better you can communicate with them. Marketing personas are highly detailed ...

A better approach, and one that’s more successful, is to focus on attracting your ideal clients and design and message your services to appeal to that group. If you aren’t sure who to consider ...

From running customer feedback groups to creating ideal customer profiles (ICPs), many marketing activities are focused around the quest to understand the motivations of a brand’s ideal customers.