Huggies, the diaper brand owned by Kimberly-Clark, enhanced its position in Canada thanks to its “No Baby Unhugged” positioning. For years, North American diaper advertising had featured what Nadia ...

Now, says Kimberly-Clark’s Huggies brand, parents of babies can do the same. Baby “blowouts,” Huggies claims, can send poop traveling at up to seven feet per second. On April 3, the brand ...