Millie Moon Disposable Overnight Diapers, Huggies Overnights, and Sposie Overnight Diaper Booster Pads. Most did decently in our dryness tests, so if you use them, your baby’s butt is likely to ...

The Huggies "First Touch" campaign isn't just about how Huggies communicated a new product, or successfully sold more than ever. It's about how Huggies... We’re long-term subscribers to WARC and it’s ...

Infant diapers is a category where market leadership carries strong implied emotional reassurance, with consumers being primarily nervous first-time parents who put their faith in the biggest brand.