Your users don’t search the same way, so why treat them like they do? Build SEO personas that refine your content and boost rankings.

And sometimes, you need to make up characters to move the plot along. That’s where user personas come in. A user persona, also known as a buyer persona, customer persona, or customer avatar ...

Once you have the persona complete, you can apply it to your blog and create what I call a 'blog persona'—a detailed profile of your buyers and the topics they care about. A buyer persona is a ...

An outline of a target audience. With the data derived from user profiles, a user persona includes demographics, occupations and other attributes of a target group. A user persona is a composite ...