Buyer personas help you to better understand your customers—their pain points, wants, and needs. They enable you to make better decisions that cascade through all functions of your business. So, how ...

Let’s have a closer look at buyer personas and how to create them. What Is a Buyer Persona? A buyer persona is a detailed description of someone who represents a member of your target audience. As ...

Pega had its big show last week and it laid out a different viewpoint regarding AI, especially Agentic-AI. That alone is ...

2. Buyer Personas. After AI helps you to gather an abundance of data on your ideal customer, you can use the information to create buyer personas. In a matter of minutes, generative AI tools, such as ...

When generating a video with AI, you can choose from over 65 video templates to suit the topic of your video or keep the default one if you're unsure. You'll also have to give it a topic. Optionally, ...

Inventory is up, price cuts are rising—signs pointing to a buyer-friendly housing market. Learn what that means for your next ...

We tested the best email marketing software in 2025 for ease of use, automation, AI tools, and pricing. See how Mailchimp, ...

Here's How to Make It Work. Being a buyer and seller can be tricky, but there are several strategies to help you get it done. By. Carrie Pallardy. Full Bio.

Avoid one of performance marketing’s biggest mistakes: misaligned CTAs. Align SEO and content with user intent at every stage ...

Failing to set a realistic price, leaving out listing photos, being unprepared, & more—don’t put the sale of your home at risk by committing any of these common mistakes.