Speaking for new moms who live for geeky style, obsess over adorable tiny creatures, can’t resist theme park gear, and ...

Saturday's event is the only Bay Area stop through June, according to Sanrio, the Japanese company that holds the rights to Hello Kitty's name. If you miss Saturday's stop, the truck will be in ...

Hello Kitty Island Adventure's lounging gudetama are iconic, and now, the Month of Meh event highlights these egg-cellent ...

Loungefly is always coming out with cute new products, and pairing up with Sanrio only adds to the cuteness. As a lifelong ...

The latest collection of Sanrio U.S. items makes Hello Kitty, Kuromi, My Melody and Cinnamoroll sweeter than ever with new ...