They also have exclusive partnerships with bars worldwide, ensuring Heineken products are a major feature on drink menus. Heineken may be one of the world's most popular beer brands, but as you ...

Brewing giant Heineken has set up its first Global Generative AI (GenAI) Lab in Singapore and will serve as a central hub for ...

While we see limited evidence of consumer brand loyalty in mass-produced beer, retailers, whose business is dependent on volume, prefer to give shelf space to high-velocity products. Heineken’s ...

Turnover in the 100 biggest A brands in Dutch supermarkets fell by some 9% last year, but this was partly due to the end of ...

HEINEKEN is cutting the alcohol strength of a popular beer from today. The change is bound infuriate fans of the booze, but there is some good news as it could mean lower prices at the bar.

While we see limited evidence of consumer brand loyalty in mass-produced beer, retailers, whose business is dependent on volume, prefer to give shelf space to high-velocity products. Heineken’s ...