With iOS 10, sending a user an iMessage with the words "happy birthday" automatically sends a flood of balloons up the screen. In Apple's new iPhone 7 ad, those balloons come to life, starting ...

WASHINGTON (ABC7) — Apple continues ... A few of the balloons enter her apartment. She then gets a message on her iPhone that says, “Happy Birthday” and balloons fill her screen.

Apple released another advertisement ... The scene cuts to an office where a woman is working. Balloons begin to blow into an open window as she receives an iMessage wishing her a happy birthday, ...

and seeing Apple’s use of it in an ad was endearing. Using the balloons effect when sending the ‘happy birthday’ message was probably the most obvious, but that slight delay before the ...

Apple will send a "Happy Birthday!" notification to your Apple Watch, and when you tap on it your watch face will be showered with celebratory balloons. The addition looks visually similar to the ...