Recent reports show that South Korea has become the makeup capital of the world and it’s because of the growing number of men using cosmetics. These men are using anything from lipstick to ...

Men in South Korea spend more on skincare per person than men anywhere else in the world. Inspired by their idols in Korean pop music and TV dramas, young people strive for what they consider to ...

Korean beauty and grooming products are known for their innovation; the rest of the world turns to Seoul for the next trend or skin care tech breakthrough. But that’s not all they’re known for ...