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Grimace Who? McDonald’s Just Announced a New Shake That’s Stealing the Spotlight—But There’s a Catch
As McDonald's grew into a global giant, it left behind its cast of quirky characters—Grimace, the Hamburglar, and friends—in ...
McDonald's Value Positioning and MCD Strategic Framework Should Help It Weather Near-Term Challenges
McDonald's strategy emphasizes its competitive strengths through a "MCD" framework: relevant marketing, core menu development, and the four D's: digital, drive-thru, delivery, and development.
Forget Grimace, McDonald's menu adds bizarre new shake
Some may remember when McDonald's Happy Meals and toys featured McDonaldland characters. In 1971, McDonald's introduced ...