Club's brand evolution modernizes the popular heritage brand identity, colors, and Blue Note logo reintroduced in 2017, while ...

The St. Louis Blues, a franchise long known for its iconic Blue Note logo and clean jersey designs, will indeed have a new ...

"RARE is based in a little town outside Hattiesburg, Miss.," Chapman said. "They were not versed at all in hockey, but what ...

The St. Louis Blues dropped their new logo Tuesday, which took inspiration from their original look in the NHL.

The St. Louis Blues announced Tuesday that the team is starting a brand evolution that will include new primary home and away ...

Evolving one of the most iconic marks in our sport was a responsibility our brand team and equipment staff undertook with ...