From lattes to skincare, matcha is everywhere — but Japan’s ability to produce it isn’t keeping pace. Tea farms are ...

In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...

Bangkok is buzzing with matcha magic! From its rich umami flavor – a perfect balance of sweet, sour, salty, and bitter ...

Although PARU has seen an increased interest and demand in matcha from customers, its suppliers have remained reliable.

A global matcha shortage is expected this spring, according to multiple reports. However, experts note that matcha lovers shouldn't panic just yet as steps as suppliers in Japan, along with the ...

Coffee and matcha are both known for their energy-boosting benefits. However, they also offer an array of health benefits.

Matcha coffee is a fantastic alternative to traditional coffee, especially if you want to combine coffee's energy with green ...

Regarded as Japan's largest tea-producing region, PARU also sources matcha from Shizuoka, although the region is known for sencha, a type of Japanese green tea, or "ryokucha." "By sourcing from ...

A daily cup of matcha may benefit your health in more ways than you think.Matcha has been an integral part of Japanese tea ...