s Foundation set up a SMS program to educate consumers about nearby events. Via the campaign, which is currently active through Aug. 15, users can text the keyword FOOD to the short code 877877. This ...

Using SMS, you can. A full 83% of Millennials open SMS ... be in the system for your company to use texting. Regardless of the campaign you're sending, personalization is a great way to increase open ...

Often the best programs use SMS and other products to give consumers choice on how to engage." Great SMS campaigns can be intrusive in a valuable way to the consumer. As long as the message is ...

thousands or even millions of dollars in above-the-line campaigns to, say, drive your target market to SMS a keyword to a short code to enter a competition and you end up with a great response ...

Thousands tricked by fake reward & toll scam texts. CTM360 exposes PointyPhish & TollShark—SMS phishing campaigns powered by ...

Text messaging has quietly become one of the most powerful communication strategies in a company’s toolbox. It’s quick, direct, and, most importantly, gets seen. While emails can sit unread and ads ...

Retailers have some work to do when it comes to delivering great SMS notifications: just 15% of consumers ranked retailers as the best at text updates, putting retail at No. 4 in a ranking of 10 ...

“Using SMS as an entry point to sign movie lovers up for a long-term texting promotional program is a great way to keep ... Creative for the campaign reads, “Score! $1 off lrg fountain drink ...

Leading SMS engagement platform releases enhanced SMS keyword functionality to drive higher-intent lead capture and ...

Facepalm: The FBI is once again warning about an SMS phishing campaign targeting drivers and car owners. The unknown cybercriminals are trying to steal users' data and money, though avoiding the ...