Bad attribution costs budget. Here’s how performance data can inform smarter, channel-specific marketing investments and ...

The internet search bar is giving way to talking machines scouring the web to answer our queries, and this time around, its Google that’s doing the chasing.

One stock that divides many investors at this time is Alphabet (NASDAQ: GOOGL) (NASDAQ: GOOG). Early on, the company built up ...

AI Max, and its keywordless targeting, is now available to some Google Ads advertisers. The rollout is expected to complete ...

In today’s competitive digital marketing landscape, businesses are investing heavily in paid search advertising to gain visibility and attract customers. Google Ads stands at the forefront of this ...

A Substack newsletter targeting audiences for long-form and lifestyle content is the latest digital experiment from BBC ...

Google paid an Indian-American businessman a mammoth $100 million over a decade ago to keep him from joining Twitter, now ...

Last month marked the first time since 2015 that Google had less than 90% of all search traffic, marking a major shift away ...

Google's partnerships and ad integration position it to benefit from AI-driven search growth. Read why I rate GOOGL stock a ...

Vivid Seats' underperforming Q1 FY2025 earnings illustrate issues facing the ticket resale and online search worlds.

GOOG stock still trades at a 19 times earnings multiple, which is much lower than the 28.55 times PE ratio investors have ...