Micro conversions can be a useful metric if implemented the right way. Here’s how to use them strategically without inflating ...

Online music and podcast platform Spotify (SPOT) has tied up with Google (GOOG) (GOOGL) and Magnite (MGNI) for a programmatic ...

Spotify has debuted new ad tools and capabilities, including 'Gen AI' ads and programmatic ad buying via partnerships.

Roblox, the hugely popular online gaming platform, recently unveiled a trio of strategic partnerships helping to boost its ad ...