Gen Z have been splashing the cash on premium food more than any other generation. Has food become the latest status symbol?

Blue eyeliners can never go out of trend and this summer, it's time to rock your vibrant look. Here are our top 8 picks for ...

Lip liner has become such a staple in my routine that I don't know where I'd be without it. So, when I saw the hype around ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

From disco diva to pink power boss; channel Barbie’s most iconic outfits with fun, feminine fashion inspo to make every day feel like a runway.

Tamannaah Bhatia is a true fashionista, and here are 5 times she absolutely nailed the style game with her outfits.

They call it foundation for a reason. Sure, a solid skincare routine starts pre-makeup. However, the foundation lays the base ...

Rashmika Mandanna often dazzles with Korean-style hearts and delivers the best K-fashion moments. Here are 5 times she absolutely slayed Korean fashion.

Lip gloss is making a major comeback this summer. Discover why it’s the must-have makeup item for 2025 with its versatile, ...

The beauty of lipstick sets is that you can choose from the different shades as per the occasion or your mood. Here are top 7 ...

Now, the color match might have been what initially caught beauty fans’ attention, but Touch of Spice’s formula is what makes ...

For fans of MAC Cosmetic’s Angel lipstick, this question has been popping up more and more. This soft pink shade offers ...