UK Headquartered Toy innovation company WOW! Stuff has secured a significant strategic investment from the Dutch based Troy Companies group ...

Customs authorities across China have recently intercepted a significant quantity of smuggled Labubu toys and counterfeit ...

For Mattel, it is a strategic step in extending Hot Wheels’ cultural relevance beyond the toy aisle and into lifestyle spaces ...

The Supreme Court on Tuesday received its first request to consider whether President Donald Trump’s tariffs are ...

The fall of Hudson's Bay and Saks Fifth Avenue Canada may give the impression that one of the hottest trends this year is the ...

Since its release, Genshin Impact has garnered widespread attention. With its vibrant game world and deeply beloved ...

If you've ever wanted to read the Teenage Mutant Ninja Turtles comics but don't know where to start, we've got you covered ...

Hasbro has laid off 3% of its global workforce as tariffs boost costs at the toy maker. The maker of Monopoly and Nerf had ...

Seeking adult fans with money to spend, companies like Mattel and Lego are working with artists to make exclusive — and ...

The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI’s technology to “bring the magic of AI to ...

Labubus are a global sensation — sparking long lines outside toy stores, selling out online within minutes, and listing for double or triple their original price on resale markets. Here's why.

Hasbro has cut 3% of its global workforce in its latest effort to shave costs as it looks to tackle higher tariffs on toys ...