Unlike Millennials, most Gen Z'ers don't know a world without the internet. One study found that today, nearly all American ...

While Gen Z has some unique characteristics, I often call them the Benchmark Generation because they’re a good litmus test for what every generation has wanted at work. What makes Gen Z differen ...

Born between 1997 and 2012, these young buyers are already making their mark, bringing fresh priorities and perspectives to ...

Pew Research Center has previously said that Gen Z, which followed millennials ... so it’ll take some time to learn more about the various characteristics of this latest cohort. In the meantime, read ...

Gen Z. Data from the National Institute of Alcohol Abuse and Alcoholism indicates that alcohol consumption in the U.S. has risen overall. But research from the National Institute on Drug Abuse ...

A woman's theory about why she relates to Generation Z the most has gone viral online. Having been born in 1995, TikTok user Madison is a millennial (people born between 1981 and 1996), but she is ...

The “zillennial” — she’s at the cusp of the millennial generation and Gen Z — sets aside 10% of her income for retirement and has a healthy monthly budget of $500 for entertainment and ...