Photographer Eli Rezkallah drew inspiration from sexist '50s ads to raise awareness about the outdated gender roles that all-too-often persist today.

Darren W. Dahl, Jaideep Sengupta, Kathleen D. Vohs *, Sex in Advertising: Gender Differences and the Role of Relationship Commitment, Journal of Consumer Research, Vol. 36, No. 2 (August 2009), pp.

Playing off gender stereotypes to sell stuff is now explicitly against the law for advertisers in the UK. Britain’s Advertising Standards Authority announced the ban in December, with a six ...

News of a prospective ban on these ads first came to light in June 2017, after the ASA published a report that found a large number of British companies were endorsing stereotypical gender roles.

For more than 40 years, research has shown how gender polarization in children's TV advertising permeates multiple facets of production, including camera work, settings, colors, and acting roles.

“While many brands engage with themes of gender equality, a disconnect persists because advertising often inadvertently reinforces outdated gender norms. This stems from traditional marketing ...

Dive Brief: Fifty-seven percent of characters in advertisements across 2021 and 2022 were women, while 43% were men, according to the “Gender in Advertising 2023 Report” from CreativeX.; In 2022, men ...

For more than 40 years, research has shown how gender polarisation in children's TV advertising permeates multiple facets of production, including camera work, settings, colours, and acting roles.

For more than 40 years, research has shown how gender polarization in children's TV advertising permeates multiple facets of production, including camera work, settings, colors, and acting roles.