E-commerce ads claiming instant skin whitening by lotions have been proven unsubstantiated, as companies admitted to exaggerating unique selling points to stand out online. The Central Consumer ...

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You may be able to get away with using a lighter lotion in the summer, especially if it does have powerful hydrating ingredients, but typically for those who have year-round dryness or a condition ...

In my search, I’ve discovered a few things: Consistency matters. A thinner lotion might cut it in warmer climates, but if you’re trying to really moisturize, something with a bit of heft and ...