Her job is to figure out which food products underrepresented communities want to see in the grocery store and make that happen. Fry’s has 130 locations in Arizona. Of those, the company ...

The only Fry’s Mercado in the United States is located in an area of Phoenix where 85% of the people who live within five miles of the store identify as Hispanic, said Daniella Lerma ...

Her job is to figure out which food products underrepresented communities want to see in the grocery store and make that happen. Fry’s has 130 locations in Arizona. Of those, the company ...

That wasn’t magic — it was the work of Daniella Lerma, the “multicultural specialist” at Fry’s. Her job is to figure out which food products underrepresented communities want to see in the grocery ...

Fry’s Mercado, the only one of its kind in the United States, caters to the predominantly Hispanic population surrounding its location. Fry’s Mercado distinguishes itself from other Fry’s ...