Marketing a B2C product today means navigating an increasingly fragmented digital landscape being shaped by AI, shifting ...

The Trade Desk, Inc.TTD recently introduced Deal Desk, a cutting-edge innovation within its Kokai platform designed to enhance how advertisers and publishers manage one-to-one deals and upfront ...

To review the proposed digital advertising invoice API specifications and provide feedback, click here. The comment period is open through August 11, 2025. About IAB.

That's what Medicinal Marketing does! With more than 14 years in the business and over 50+ specialized experts, this healthcare digital marketing company converts medical practices through a complete, ...

The U.S. ad business lost jobs in May for the sixth month in a row. The overall economy added 139,000 jobs, showing modest but relatively steady growth despite worries about tariffs, inflation and ...

Nintendo Switch 2 draws crowds and Costco is rolling—plus, why it was a bad week for EVs, Aldi and Procter & Gamble.

Online advertising offers unprecedented opportunities for measurement. A host of new metrics, clicks being the leading example, have become widespread in advertising science. New data and ...

EMARKETER now projects U.S. advertisers will pour over $25 billion—about 14% of all search budgets—into AI-powered search results by 2029. That leap from just $1.04 billion this year isn’t ...

EY Studio+ brings the firm’s various services in marketing and design and a 7,000-strong staff under one roof in a bid to win bigger accounts. Skip to Main Content. Explore Our Brands. WSJ; ...

Integral Ad Science (IAS), a leading global media measurement and optimization platform, and Impact Plus, a leading sustaintech solution, announced a new partnership that will allow advertisers to ...

Meta Said to Be Aiming to Fully Automate Advertising With AI by 2026. Comment. Facebook Tweet Snapchat LinkedIn Reddit Email Comment Google News. Advertisement. Featured . New Era of AI PCs Begins: ...