Fast forward 20 years, Reddit is now a $24.8 billion social media giant boasting 108 million daily active users. Over the ...

While many in the media have been trying to turn the artificial colorants vs. natural colorants issue into a political issue, the argument over whether or not any natural colors and artificial colors ...

Rebranding is booming in the food and beverage industry, with major names like Pepsi and Pringles leading the charge.

Cheerwine, a cherry-flavored soda brewed in Salisbury for slightly more than a century, has become widely known as the ...

I swear it’s so hard to make your brand stand out these days. A few months back, I thought about starting my own “home-made ...

RFK Jr. wants food industry to stop using petroleum-based dyes to color food; Kraft Heinz will eliminate them by 2028.

The concoction he made had a burgundy tinge, similar to a red wine, and a bubbly, cheery effervescence — hence the name that has secured a venerable spot in the North Carolina food and beverage scene.

But for many advertising and design enthusiasts, the question remains: Why is Coca-Cola’s logo red? Many brand logos have hidden messages or stories behind their design, and Coca-Cola’s is no ...

If you thought the McDonald’s logo was an abstract rendering ... less psychologically optimized fast food road signs. Since your brain processes color before words or shapes, it’s already ...

Pepsi has made a huge change to its color with a series of limited edition ... Fuhr inked a deal with the company to feature Pepsi’s logo and colors on his goalie pads in 1989.

And what design lessons can we learn from these masterpieces of visual communication? Key takeaways Fast food logos leverage colour psychology, using red and yellow to stimulate appetite and evoke ...

The McDonald's 'golden arches' emblem is one of the most distinctive logos in the world. It has been used since 1961 - but people are only just learning the psychology behind the iconic colours ...