Sans-serif fonts are known for being clean and straight ... openness and adaptability. That's why like IKEA, Target and Mastercard have all incorporated them into their visual identities ...

Google's Rodolpho Henrique explains the role of typefaces in shaping brand perception and the typography trio that guarantee ...

Helvetica is a common sans-serif font. THIS DEFINITION IS FOR PERSONAL USE ONLY. All other reproduction requires permission.

Sometimes, the type choices made on screen and television end up being as iconic and memorable as the features themselves and can set the tone in terms of visual storytelling even before a single word ...

Tim Harford, economist and author of the book 'Messy: How To be Creative and Resilient in a Tidy-Minded World' believes that ugly fonts like Comic Sans or Monotype Corsiva help you concentrate on ...