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A/B testing is an effective process of running experiments of various versions of a mobile app in order to analyze how users interact with them. A/B testing tools help marketers and app developers ...

AI marketing is becoming more accessible to app owners and marketers with practical implementation tactics that help businesses increase their ROI with more creative solutions. Top AI marketing ...

At first glance, enterprise software giant Salesforce (CRM) seems like a dubious investment. While there’s no denying its relevance, broader ...

CRM Buyer spoke with QueryPal CEO Dev Nag about how AI-driven CRM tools cut costs, improve support efficiency, and elevate ...

The transcription startup is rolling out voice-responsive AI agents that can answer questions, schedule follow-ups, and ...

Investment firm Evercore ISI believes that tech stocks Microsoft (MSFT) and Salesforce (CRM) are the most likely to hold up well if enterprise software spending slows down due to economic conditions.

Digital retailing company CarNow has launched ReConnect and +AI, two new products for its Dealer Retail Platform designed to ...

In 2005, Viv moved into a Support Secretary job in Paediatrics, where she stayed for three years before moving to Gynaecology as a Medical Secretary. She will now be enjoying a well-earned retirement ...

HCM vendor isolved seemed like a smallish HR solutions vendor with a focus on the smaller end of the market. That view ...

There's nothing worse than lying awake in bed, staring at the ceiling knowing full well you need to be awake to face the day in a matter of hours. Stress, poor diet and and underlying health ...

Andy Priestley died suddenly last year - and now his family are taking on the company he led for more than three decades ...