The Fevikwik Todo Nahi Jodo TV ad is sheer brilliance made to cut down on all the negativity surrounding the much-hyped India vs Pakistan match at the ICC Cricket World Cup 2015. And the great ...

Fevikwik is a popular multipurpose adhesive ... at the hospital and demanded her suspension be cancelled, The New Indian Express reported. “No harm has been caused to the kid and suspension ...

Adhesive brand Fevikwik used TV, digital and social media to drive behaviour change and increase brand scores on salience, likeability, and brand appeal in India. While environmental awareness is ...

Bharat Puri highlights Pidilite's success through category creation, focusing on unserved consumer needs. Sudhanshu Vats plans to accelerate innovation and digital transformation while maintaining the ...

most developing countries are yet to tip over this consumption-consciousness bell-curve. In developing countries like India, on one hand, are the age-old practices of reusing and repurposing rooted in ...