Explore how Ferrari's luxury branding, F1 ties, and diversification drive high margins and sustainable growth amid competition and electrification trends.

Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and ...

Formula One returns this weekend, and for the first time, seven-time world champion Lewis Hamilton will be sporting Ferrari Red. The soon-to-be 2025 champion left Mercedes after 12 seasons for ...

The Ferrari SF-25 is currently not a “great upgrade” on the “problematic” Mercedes car driven by Lewis Hamilton last season. That is the claim of former F1 technical director Gary ...

Charles Leclerc and Lewis Hamilton are worshipped by Ferrari fans – but who will win on the track? (Photo: Getty) Sir Lewis Hamilton must hit the ground running at Ferrari or risk creating a tri ...

Ferrari have made what could be a key change to their car design to help Lewis Hamilton drive more comfortably. The seven-time champion enjoyed unprecedented success during his 12 years as a ...

March 4 (Reuters) - Ferrari have won a court case that will prevent their former chassis technical director Enrico Cardile from joining Formula One rivals Aston Martin until halfway through the ...

Falling off your Formula 1 car would have been a very bizarre way for Lewis Hamilton to injure himself ahead of his Ferrari debut. But, thankfully for the seven-time World Champion, it was a case ...

MARANELLO, Italy--(BUSINESS WIRE)--PUMA and Scuderia Ferrari HP mark two decades of partnership, a collaboration that has consistently pushed the boundaries of speed, design, and motorsport culture.

Lewis Hamilton will start in eighth place on the grid for the Australian Grand Prix(Credits: Chris Putnam/Shutterstock) Lewis Hamilton admits there is much to dissect after he and his Ferrari were ...

The Agnelli family sold a stake worth around €3 billion ($3.14 billion) in Ferrari NV, after the supercar maker’s value has risen more than 10 times since its initial public offering in the US.

Lewis Hamilton labelled his Ferrari debut 'a lot worse than he thought it would be'. The seven-time world champion picked up a solitary point for his troubles in a rain-affected Australian Grand Prix.