Let us delve into the humble beginnings of Pepsi and its phenomenal rise to become a global leader in the Fast-Moving ...

According to an analysis by Qoruz, an influencer marketing intelligence platform, IPL 2025 is expected to witness an ...

Influencer engagement skyrocketed, with 3,15,000 posts from influencers about cricket, driving a massive 3.2 billion ...

With digital dominance, strategic ad placements, and changing consumer behavior, the IPL marketing playbook is evolving. Who’s winning the brand war?

The sector is on a state of high alert after the CMA this week announced it would put consumer rights and prosecution of ...

Aman Publicity Services, a leading PR & marketing agency since 2010, offers media relations, crisis management, social media, branding & event planning across India & USA.

Godrej Industries Group has launched a new campaign to celebrate the spirit of solidarity and support among women. Titled ...

The FMCG sector is expected to witness a boost, especially from a recovery in rural demand. (Reuters) The fast-moving consumer goods (FMCG) industry posted lackluster numbers in the December ...

It's not only FMCG companies that are feeling the heat of lower spending by urban consumers; the automobiles industry is also moving at a slow pace, as tightening budgets are making consumers hold ...