According to an analysis by Qoruz, an influencer marketing intelligence platform, IPL 2025 is expected to witness an ...

Influencer engagement skyrocketed, with 3,15,000 posts from influencers about cricket, driving a massive 3.2 billion ...

With digital dominance, strategic ad placements, and changing consumer behavior, the IPL marketing playbook is evolving. Who’s winning the brand war?

In the December quarter, the FMCG and retail space recorded a 13.6 per cent year ... according to Anand Rathi Research. Despite this, the sector’s net profit growth decelerated to 7.5 per cent, ...

As beverage-makers search for ways to engage with today’s consumers, connected packaging is seen as a way to communicate and encourage customer loyalty.

Sugarcane Farming, EID Parry Boomitra Logo EID Parry Logo Partnership to Improve Soil Health, Enhance Farmer Resilience, and ...

Italians are prioritising well-being and home cooking, with rising home food consumption and a preference for lengthy meal ...

Manufacturers-Association-of-Nigeria-logo-_20240910_214704_0000-450x300 LAGOS – Following the Manufacturers Association of Nigeria (MAN) statement in early January 2025 that manufacturing sector in ...

Industry has added four new cast members for the upcoming fourth season: Kiernan Shipka (Max’s Sweethearts, The Last Showgirl), Jack Farthing (HBO’s Rain Dogs, Next Life), Toheeb Jimoh (The ...

Meanwhile, sources also say Vendease has explored a potential sale to other players in the HORECA (hotels, restaurants, and catering) and FMCG (fast-moving consumer goods) sectors. The company ...