With JioStar, a unified broadcasting platform, multiplying reach and the ever-expanding following for teams, brands are ...

With digital dominance, strategic ad placements, and changing consumer behavior, the IPL marketing playbook is evolving. Who’s winning the brand war?

New Delhi: As IPL 2025 marks its 18th season, the stakes have never been higher for brands looking to tap into India's biggest sporting spectacle. The industry is eager to see how JioStar will ...

Our weekly roundup of the latest appointments and account wins news from Razorpay, Hindalco Industries, Madison Media Infinity, and many more.

Consumers aged 55 and above are driving growth in Italy's fast-moving consumer goods (FMCG) market, NielsenIQ consumer data ...

French grocery spending remained flat in 2024, inching up just 0.3%, as shoppers prioritised value in a tough economic ...

Representative Image For India’s FMCG sector, 2024 felt like the perfect storm. For the first time in four years, the index dropped by a percent, and the stocks tumbled. Heavy hitters recorded ...

The fast-moving consumer goods (FMCG) sector in India is witnessing a notable increase in brands reaching the billion-dollar sales milestone, reflecting the industry's swift expansion and growing ...

It was widely expected that domestic inflows in India would play a more significant role than foreign investments, and this has indeed come to fruition. Over the past three to four years, domestic ...

India’s booming quick commerce sector led by Blinkit (owned by Zomato), Swiggy Instamart, and Zepto, may come under regulatory scrutiny as a key FMCG distributors’ body has moved to the ...

YouTube Premium Lite offers mostly ad-free video playback but without other Premium perks. After first getting started internationally, Premium Lite is now spreading to the US. Premium Lite ...