The new HPE rebranding features updated typography and colors for the new HPE logo that includes the signature HPE green ...

Gordon Brothers is spending £80million on its plans to turn Poundland’s fortunes around – but hundreds of shops could close ...

The 'jingle' may feel dated, but sound is still crucial to the way consumers perceive brands. How is sonic branding evolving ...

After a tumultuous start to the NWSL expansion side’s existence, chief revenue officer Amina Bulman ensures the club is prioritizing building trust amid a rebrand.

A small business needs to protect its intellectual property, which includes its business name and logo. These items distinguish the business from the competition by generating brand recognition ...