Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and ...

Fluid handling distributor John Brooks refreshed the company’s branding, updating its logo, brand colors, visuals and website, effective March 2025. Based in Canada, John Brooks is a fluid equipment ...

Though Expo West is a popular launch platform for new products, the show also serves as a sneak peek of companies’ rebrands and packaging refreshes for existing products and formats.