From small-town drugstore to global FMCG giant, how Pepsi captured soft-drink market in 200 countries after…
Let us delve into the humble beginnings of Pepsi and its phenomenal rise to become a global leader in the Fast-Moving ...
Modern Ghana10d
The Invisible Hand behind the Brand
Many businesses in Ghana still underestimate the power of art direction, seeing it as just a supporting role rather than a ...
The Financial Express21d
FMCG firms ramp up rural play
Fast-moving consumer goods (FMCG) majors such as Godrej Consumer, Britannia and ITC are rolling out stock-ready vans to streamline stock replenishment in rural markets, significantly reducing ...
Mint22d
India is becoming a complex battleground: Marico CEO on rising FMCG competition
India’s FMCG market is facing intensifying competition as direct-to-consumer brands and regional players reclaim market share. Marico CEO Saugata Gupta discusses how rising inflation ...
Mint25d
Why India’s FMCG giants are teaming up with the upstarts looking to disrupt them
To be sure, quick commerce’s share of overall FMCG sales remains relatively small. But given their growing popularity, especially in urban markets where consumption has slowed, quick commerce ...
Korean Air replaced its iconic logo for the first time in 40 years
Korean Air rebrands for the first time in 40 years with a simplified new look by Lippincott designed to reach global ...
The Financial Express17d
Non-food items post steady rise in FMCG pie despite inflation
Products such as skin creams, floor cleaners and washing powders are finding a little more space in the shopping baskets these days as a combination of aggressive offers, innovative formats and ...