Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What ...

We tested products across skin, hair, makeup and body to find out what deserves a space in your suitcase, whether you’re staycaying or vacay ...

ABC News’ Alexis Christoforous reports on e.l.f. Beauty’s acquisition of Hailey Bieber's skincare brand.

This long-lasting liquid blush from Sacheu Beauty survived a full day of summer sweat and still looked flawless.

Summers are cool, light, and muted. Personality-wise, they may be a little more reserved than the bright and bubbly Springs.

Blush is a cosmetic product used to add color to the cheeks, creating a healthy and radiant appearance. Available in various ...

Across music videos and stage performances, Yoonchae is often seen sporting a flush of bright blush. The members even call it ...

Powder blushes offer blendable, long-lasting color for all skin types, especially oily and combination. From matte to ...

All signs are pointing to this unexpected makeup color pairing: green and lilac. Here, Pat McGrath and Donni Davy share tips ...

A few trends stood out, but above all else, we’re having fun with our nail sets this summer. “Summer nails are all about ...

Laura Geller’s bestselling makeup for mature skin has 70% off in Memorial Day sale - Don’t forget to use the coupon code at ...