That is 100% the case for this $15 eyeshadow primer by Elizabeth Mott appropriately titled “Thank Me Later.” Loved by ...

Don't sleep on e.l.f.'s skincare offerings, like this fragrance-free face cream. Formulated with hyaluronic acid, squalane, ...

Getting softer, smoother lips are just a lip scrub away. Here are our top 8 picks of best lip scrubs for you to try.

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What ...

We tested products across skin, hair, makeup and body to find out what deserves a space in your suitcase, whether you’re staycaying or vacay ...

The GHI experts have tried and tested the best blonde hair dyes for keeping your colour fresh. Shop our top picks now.

ABC News’ Alexis Christoforous reports on e.l.f. Beauty’s acquisition of Hailey Bieber's skincare brand.