If you’ve read thus far, the e.l.f. Power Grip deserves a spot in your shopping cart (just tap the button to buy!!). At only ...

Whilst a third agreed: “This is my favorite primer to use from ELF that I have used so far ... The other primers I have used are the sticky pink, and the new as of 2025 black bottle primer ...

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Winter can be a challenging time for your skin, as the cold weather and dry air strip away its natural oils. This can leave ...

It’s not just a concealer; it doubles as a primer for your regular concealer ... It is lightweight & not sticky at all. Highly recommend.” With rave reviews and just $4 a pop, why not grab ...

e.l.f. Beauty, Inc., together with its subsidiaries, provides cosmetic and skin care products under the e.l.f. Cosmetics, e.l.f. Skin, Well People, Naturium, and Keys ...

The latest to land on my desk is Lanolips' 'Hyaluronic Lip Oil', £10.99, which joins ELF's 'Glow Reviver Lip ... I must say, I hate sticky lip oils, and this one is just a dream to wear." – ...

A primer is applied after the final step of your skincare routine and just before your first base product. Much like an artist will prime their canvas before applying the paint, a primer will help ...