Walmart is no stranger to generating buzz when it comes to their anti-theft devices, but did the company take it too far with this woman’s purchase? One TikToker placed an order with the retail giant, ...

E.L.F. released one of its most popular products to date: the Halo Glow Liquid Filter. The illuminating base product—kind of ...

In the summer months, you’ll find me scurrying from air-conditioned place to air-conditioned place and complaining quite a ...

E.l.f. Beauty acquired Hailey Bieber's Rhode brand for $800M, potentially reaching $1B. This marks E.l.f.'s largest ...

DeGroat's latest clever caper starring Gilbert the opossum (Roses Are Pink, Your Feet Really Stink) finds the fellow on an overnight trip to Camp Hi-Dee-Ho. He stoically refuses to pack his teddy ...

Pregnant YouTuber Wizard Liz Makes Explosive Cheating Claims Against Fiancé Landon Nickerson: All About Controversy Hari Hara Veera Mallu USA Advance Booking: Pawan Kalyan's period action ...

While it looks light pink in the clear container, it goes on clear and helps create a grippy base for your face makeup. With a velvety texture — thanks to the addition of squalene — this sheer primer ...