E.L.F. released one of its most popular products to date: the Halo Glow Liquid Filter. The illuminating base product—kind of ...

Founded in 1993, The Motley Fool is a financial services company dedicated to making the world smarter, happier, and richer. The Motley Fool reaches millions of people every month through our premium ...

The deal shocked much of the cosmetics world — but when you look at Bieber's powerful convergence of influence, it makes ...

In the summer months, you’ll find me scurrying from air-conditioned place to air-conditioned place and complaining quite a ...

Don't sleep on e.l.f.'s skincare offerings, like this fragrance-free face cream. Formulated with hyaluronic acid, squalane, and niacinamide, it's an excellent day moisturizer for the price.

As a team of beauty journalists, we’re constantly on the lookout for the best lip oils. Here is our trusty 18. Read more here ...

In 2022, the thought of selling the direct-to-consumer brand was a distant dream for Hailey —but it’s already here. Elf ...

Hailey Bieber ’s beauty and skin-care brand Rhode has been acquired for $1 billion by Elf Beauty, pending approvals, marking ...

I've gotten lots of requests for me to do a FAST makeup routine video on a budget. Lots of you know I love Dollar Tree makeup brushes, and I love affordable products. And I splurge only when necessary ...