They call it foundation for a reason. Sure, a solid skincare routine starts pre-makeup. However, the foundation lays the base ...

Luckily, ELF just made your summer gloss picks a whole lot easier, dropping three new shades in their already impressive range.

e.l.f. Beauty, Inc., together with its subsidiaries, provides cosmetic and skin care products under the e.l.f. Cosmetics, e.l.f. Skin, Well People, Naturium, and Keys ...