E.L.F. released one of its most popular products to date: the Halo Glow Liquid Filter. The illuminating base product—kind of ...

The deal shocked much of the cosmetics world — but when you look at Bieber's powerful convergence of influence, it makes ...

In the summer months, you’ll find me scurrying from air-conditioned place to air-conditioned place and complaining quite a ...

We don’t want to start drama between prestige skincare and drugstore darlings, but e.l.f. Skin’s Vitamin C + E + Ferulic ...

Get ready to level up your look with easy, affordable beauty upgrades that will leave you glowing all summer long.

Don't sleep on e.l.f.'s skincare offerings, like this fragrance-free face cream. Formulated with hyaluronic acid, squalane, ...

This product was created by Lana Del Rey's makeup artist Etienne Ortega. Upon launching his namesake brand, he released four ...

Q4 2025 Earnings Call Transcript May 28, 2025 e.l.f. Beauty, Inc. beats earnings expectations. Reported EPS is $0.78, ...

As a team of beauty journalists, we’re constantly on the lookout for the best lip oils. Here is our trusty 18. Read more here ...

Show, don't tell is a storytelling technique that emphasizes on stellar visuals rather than long expositions. Frieren however ...

When I caught up with her, Vogue was full of tips, tricks and candid stories from her tanning life, which is perfect for ...

Mirror Head of Beauty Zoe Cripps looks at what E.l.f's acquisition of Hailey Bieber's Rhode brand means for UK fans ...