The upcoming launch of a streaming ESPN service solves a lot of problems for the media giant, but creates a lot of problems ...

A greater integration with sports betting is at the heart of the new service, including a deal with PENN Entertainment and ...

Welcome to Sportico's transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...

The TV industry and buyers of commercial time were able to breathe a little easier going to their annual week of ...

On Friday, the second round of the 2025 PGA Championship, the year's second major, takes place at Quail Hollow in beautiful ...

As the 2025 season begins, CMO Phil Cook details the insights behind a new campaign and how the league is partnering with ...

Welcome to the Opening Line, where we look at ways to have a little fun identifying the upcoming weekend’s biggest events and ...

When it comes to licensing, ESPN isn’t playing the field. The iconic sports brand scored IMG Licensing as its exclusive ...

The Toronto Maple Leafs were absolutely walloped by the Florida Panthers in Game 5 of their playoff series on Wednesday night, so much so that the ESPN crew couldn't believe the team's "embarrassing" ...

US pay-TV sports giant ESPN has launched a new partnership with the IMG Licensing brand agency to expand its global ...

IMG Licensing has been appointed as ESPN’s exclusive global licensing agency, with the iconic sports brand looking to expand ...

Maryland is expected to hire Atlanta Braves executive Jim Smith as the school's next athletic director, sources told ESPN. A ...