Duolingo’s strategy starkly deviates from traditional corporate messaging and instead capitalizes on pop culture references and other outlandish marketing tactics. Not every company needs to adopt ...

Duolingo has long used offbeat, humorous marketing tactics to differentiate ... the company’s success was driven by its ...

Now in early testing, the Chess course marks the company’s first new subject since launching Music and Math in 2023 and ...

Duolingo recently grabbed attention with a campaign featuring the “death” (then resurrection) of its beloved owl mascot; Jean Teng from brand tracking company Tracksuit looks at whether its “unhinged” ...

“It's the biggest thing I've seen happen in my time here in terms of cultural impact and response,” says Duolingo’s global head of communications, Sam Dalsimer. “It's a result of our social-first ...

Meet the judges of The Drum Awards. We celebrate the best in brand-building and creative strategy, and our Judge of the Day ...

marketing strategy that has been particularly effective on emerging social media platforms. In 2024, Duolingo saw growth of over 430% on YouTube Shorts and 450% on Instagram Reels, leading to its ...

Never learned to play chess and don't know where to start? Duolingo, the gamified education app most famous for its language ...

In my previous article about Duolingo (NASDAQ:DUOL), I argued that the stock was fairly valued with a price target of $328. That target was roughly 5% above its trading price at publication.