Advertisement for dishwashing liquid ‘for men’ stirs up the web In response to backlash, the company tried to clear the air and said that the new black dishwashing liquid campaign for men was ...

Unilever took Bliss, owner of MAQ, to the Advertising Regulatory Board over an advert that claims that MAQ dishwashing liquid works better than Sunlight liquid. In the ad, Bliss claims that its MAQ ...