Yet, when fueled with the right data, a powerful, usually underestimated tool continues to deliver exceptional results: ...

The beauty of modern-day marketing is that it’s not about choosing just one channel. Direct mail and digital are partners in persuasion.

Scent can enhance direct mail marketing, boosting engagement and brand identity. Learn about USPS' 2025 TSI Promotion for ...

Automation has transformed the way we approach lead generation, allowing us to work smarter, not harder. With the global ...

Vision Direct has unveiled a new visual brand identity that paves the way for the next era of innovation, growth and ...

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...

Wondering how to stop getting credit card junk mail? Follow these simple steps to opt out and reduce unwanted offers in your ...

Tanya O'Carroll, 37, sued the technology giant in 2022 after it kept targeting her with baby content when she became a mother ...

The Information Commissioner’s Office (ICO) said on Saturday, March 22, that its position was that Meta was “processing Ms O’Carroll’s personal data for direct marketing purposes”. It added that ...

They’re perfect for golden letters, referral requests, circle prospecting, home anniversaries or any direct mail marketing that can benefit from a personal touch. People often reach out to ...