The brand reteamed with Jennifer Aniston, riffing on how the pair “were never on a break” — a reference to an iconic moment ...

3. Creativity. We shouldn't forget the art in marketing. A creative ad can stir viewers' emotions and cause them to convert into a customer. The convergence of creativity and performance makes ...

Standing out in today’s modern marketing isn’t easy. It demands the use of right AI tools, insights, and smart strategi ...

They are bottom-up globalization tapestry. No matter what obstacles arise, creators will keep weaving those global ...

You're rolling out a marketing campaign. Launching a product. Revitalizing your brand. What's the big idea? Not to sound flippant, but you need one. Because without it, it's likely your campaign, ...

Technology may add new layers and dimensions to storytelling, but it shouldn’t strip away the humanity that makes a story worth experiencing.

Vita has unveiled a new campaign to promote the revamped packaging of its no-sugar cold brew tea series and engage with the working population in Hong Kong. Marketing-Interactive Region: Singapore ...

Top executives from Billboard’s Indie Power Players list and beyond weigh in on what moves the needle for artists in such a ...

From false claims of Americans panic-buying Chinese goods to bot-driven attacks on U.S. brands, a tide of misinformation is casting a shadow over a temporary trade truce between Washington and ...

LIVE: Apple’s Worldwide Developers Conference is unfolding amidst tariff disagreements with U.S. President Donald Trump and customer unhappiness over AI launch delays ...

AI is changing the game for brand imagery — cutting post-production time, boosting personalization and extending the shelf ...

Incorporating digital and emerging technologies into traditional marketing creates fresh, effective ways to resonate with B2B ...