Landing pages are a major part of digital marketing. And yet, too many marketers make common design mistakes. Here are seven mistakes experts warn to avoid. Companies with more than 40 landing ...

While creating compelling call-to-action copy is crucial, the visual experience leading up to that CTA must also guide users ...

As CEO of a web design and digital marketing agency, I have come across some seemingly good landing pages that don’t perform as expected on the conversion front, and the reasons are varied.

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Kathleen Booth, VP of marketing at IMPACT, describes a microsite as being a website-within-a-website. “[Microsites] often have multiple pages and may or may not have a unique design and ...