Customer data platforms ... of access to all the customer’s data. For example, the CDP could walk a customer through an on-boarding checklist on every platform where the customer has contact ...

Dive deep into CMSWire’s customer data platform channel, where you’ll find the most recent and comprehensive insights on CDP trends, advancements and industry news.

Gartner recently released its first-ever Magic Quadrant for Customer Data Platforms—a true testament to the growth and maturity of CDPs. Although that was a major milestone, CDPs have been around for ...

Improvements include better data orchestration, a fully redesigned customer journey function, an AI agent creator and ...

DETROIT, Mich., April 24, 2025 /PRNewswire/ -- Fullpath, automotive's leading Customer Data Platform (CDP), is thrilled to announce its latest integration with Urban Science, a leading global ...

How do you define the customer experience ... customers and third-party data from Adobe Experience Platform, to achieve a true 360-degree customer “Golden Record,” coupled with analytic ...