One of the issues was that certain dealer ads promised to pay off the loan on a buyer's trade-in, regardless of the amount; customers thought they were getting completely out of a loan ...

A startup that launched last year called Dealer Stream aims to help dealerships manage and execute their CTV marketing strategies.

Ford’s Dealer Ad Group’s ad agency Retail First/Team Detroit, formerly called JWT, worked on this campaign. The agency tapped Gold Mobile for the mobile component of the campaign. The ...